Unfortunately, SEO is one of the most misunderstood digital marketing mediums out there today, and its infamy is definitely not deserved! So where does this damaged reputation stem from?
The answer probably comes from those select few who, over the years, have attempted to use SEO strategies without much return on their investment. Discussions around SEO inevitably ensue and a bad reputation gets built from the backs of those who didn’t succeed.
Instead of listening to hearsay and general public opinion, why don’t we look into what the actual SEO statistics say? Gained from all of the leading international industry heavyweights, these SEO statistics tell you all you need to know about SEO and more.
1. Google’s top 5 search results get up to 75% of the traffic
As one would expect, the top performers get more traffic, but who would have thought that they would be gaining up to 75% of all their relative search term clicks. If you’ve built your page around multiple keywords with multiple differing strategies at hand, it might be worth your while to re-assess your current path and implement laser accurate keyword targeting to gain the greatest benefit.
2. 72% of Googles search users will find what they need on the first page
If your page isn’t showing on the first page of Google, then your site might as well not exist at all… Research suggests that the vast majority of people are finding exactly what they need on the first SERP, leaving everyone else in the dust.
3. Search results drive up to 300% more traffic than social media
Finding what you want is a lot easier if you search for it yourself, and the stats prove it! Google search terms are proven to deliver results that are more relevant, consistent and are easier to access than having to go through a third party website referral such as Facebook or Twitter links.
4. 80% of search engine users report that they use organic search results rather than paid ads
Most internet users have a natural sense of caution around advertisements of any sort, proving that organic results are still king and that PPC is just another strategy, not the end goal. Ranking for competitive keywords can be hyper competitive and can take a long time, but thats where PPC comes in to fill the gap for a while.
5. Organic SEO leads have a closing rate of up to 14.6 percent, whereas outbound links only have 1.7%…
Using mail and print advertisements are old school techniques that seem to have fallen out of favor with the newer ‘hipper’ crowd. As the times move on, so should your marketing strategy, and organic SEO seems to be the current leader. Instead of falling behind and wasting more of your time on print advertising, why not get professional SEO done today?
6. 81% of businesses consider their blogs to be a valuable asset
Not only are logs an excellent way of getting great content out to the masses, it also allows for great SEO opportunities where you can target specific keywords and create a blogging campaign around them. Provide great content and improve your rankings with one fell swoop.
7. Leads gained via SEO cost up to 61% less than leads gained via outbound campaigns
Allowing customers to find you is the most ideal form of marketing that exists. With great keyword usage and laser sharp audience targeting, the people who need you will most definitely find you, whereas using tactics such as cold calling can cause more harm than good in the long run.
8. Businesses that continually blog with high quality content have more conversions
The more value you give to you customers, the more likely they are to see you in a favorable light, and Google is no exception here. By continuously updating your website with great, fun and high quality content you’re not only refining your chosen keywords, you’re also telling Google that you’re active and providing interesting content for everyone.
9. Mobile usage for internet searches has overtaken its desktop counterpart
Having a smart phone in your pocket is pretty much the equivalent of carrying your desktop around with you, except the majority of people nowadays have smartphones. This is having a large impact on SEO as websites need to be fully optimized for both desktop, tablet and mobile use to ensure you’re making the most of your potential SERP position.
10. Google makes changes to its search result algorithm roughly 500 times a year
While more often than not, these changes are rather small and ‘non-obtrusive’, every now and then they release major changes that can really upset the current rankings of the time. Its important to continually update and re-work your SEO strategy based upon outcomes that the new algorithms are producing. Every update brings a set of new ranking opportunities along with it, so onto of the game to make the most of every new installment.
11. The average time spent on a search result session is less than 1 minute long
With only a couple of seconds to wow the reader, its important that the content on your respective web page is of high quality and crafted to lead the reader to where you want them to go. Via the use of custom Landing Pages that are made with the sole purpose of keeping readers on the page and leading them to sale, you can enjoy a higher conversion rate, as well as a higher click through rate.
The numbers speak for themselves, and the overwhelming mountain of evidence points to organic content based SEO being the best at making you rank. Of course, these facts are only a small snippet of what there is still to enjoy via adopting a professionally crafted organic SEO strategy, so stay tuned to get more updates in the future.
As a thank you for reading this all the way through, we’d like to offer you a FREE Business Blaster Session (usually valued at $499), where we assess your current SEO strategies, website landing pages and more to aid you in making more sales. Don’t fall behind the competition, catapult yourself ahead now!