On-page SEO Optimisation – in other words, the absolute bread and butter of the SEO world.
Understanding how to use your targeted keywords in a useful manner can quite literally spell your SEO campaigns success or disaster – but don’t let that deter you, optimizing your pages like a pro is easier than it may be sounding right about now!
The first step to consider when you’re looking into optimizing your pages is which keywords you’re looking to use and how you’re going to use that specified keyword or set of keywords. In case the reader is unaware, Google uses specified keyword terms to give any bit of online text some form of relevance. As an example, if you write a blog about beach balls, Google would pick up all your terms surrounding beach balls, and inevitably you will start to rank for those search terms in Google’s Search Results.
The process of SEO optimising your page is centered around where you place your keywords and how often they are placed throughout the entirety of your pages content. Through stringent keyword research and diligent optimization practices, you can catapult your content into the upper echelons of Google’s search results, with that being said, let’s jump straight into the first optimization step:
Understanding The Basics –
Before your SEO optimisation can begin there are a couple of basic notions that need to be fully understood for your content to have the highest impact possible:
Content length – Research has shown that the optimal length of any piece of online content should have to instill the greatest SEO impact should be around 1000 – 2000 words. This may sound alarming to some of you but this should only be seen as a goal to strive for. Writing a bit of content that spans only 500 words will still have an impact, so whenever you do produce content, aiming higher is usually better.
Keyword Density – Placing your keywords throughout the entirety of your text is an absolute must in terms of SEO optimisation, but one can overdo it if ones a little too eager. If you use your keyword too often or in the wrong type of way, Google can and will slap your website with a Spamming Penalty. The ideal way of measuring how much keyword usage is enough is by making sure that your keyword density is sitting at around 0.5-2%. If you’ve never heard of keyword density before, then check out This handy tool that will allow you to check if your content is correct.
For a full in-depth guide on how to produce content, check our blog ‘How to Write Blogs The Right Way!‘.
Your Keywords –
Performing keyword research can be some seriously tricky business, and there’s a whole variety of different metrics that need to be taken into account before one can be confident that these are the right keywords for you! Looking into how often certain keywords are searched per month, how competitive that keywords sphere of influence is and what that keywords fellow LSI (Latent Semantic Indexing) keywords are; allows for a comprehensive keywords strategy to be drafted and eventually executed. To be able to perform this keyword research one needs specialized third party software that can often be quite expensive and technical to use. The Talk Digital SEO team will have provided you with all the necessary information relating to your keywords such as your Target Keyword and your LSI keywords. After this has been established, we can start optimizing!
Page Title Tag –
It’s vital for your SEO optimisation to use your full targeted keyword at least once and as soon as possible in the Page’s Title tag of your blog. Not only will this make it easier for potential searchers to immediately understand what your blog will be about through Google’s search results (effectively preventing a high bounce rate), it will also allow for optimal keyword usage in terms of SEO, since Google has shown to be more responsive to this form of keyword placement.
Headline / H1 Header –
The same rules apply here as prior stated. Keep the entire targeted keyword as close to the beginning of your heading as possible. Try not to use the exact same wording for both your headline and your title tag as any form of duplication can spell some problems in the future. For a more detailed guide on this, check our blog “How to Write The Perfect Landing Page Headline”.
The Text Body –
Your chosen targeted keywords and LSI keywords will be used throughout the entirety of this section, but there are some things to be careful about. Try not to use your keywords more than the recommended 2%, as you run the hazard of Google pinning you with ‘Keyword Spamming’ which may result in a penalty. The second thing to take into account is that the content should still read fluidly. Bad keyword placement/usage causes your text to read in a disjointed and unnatural manner – which Google can and will pick up along with a real reader, inevitably hurting your SEO optimisation efforts.
Other than those two factors to keep in mind, feel free to use your keywords in whichever manner you feel fit. Try to use the target keyword in the first paragraph of your written piece and strew your LSI keywords (along with your targeted keyword) throughout the rest of the body up to a 2% density.
Your target keyword should be included in your blog posts URL. This not only helps the search engine to determine the content of your blog but it also helps users identify the same.
If you don’t already know, SEO optimisation is also applied to pictures through the images Alt-attributes. These are handy little tags that allow Google to discern what a given picture is about since Google doesn’t have eyes (duh). Using your keyword in your given images Alt-Attributes will aid in your SEO quest and make you more visible in Google’s image search functions
Meta Description –
Though Meta Descriptions have no real bearing or impact on your actual SEO results, that doesn’t mean that they’re not important. Your meta descriptions should be written in a manner that will entice a potential reader to come read your content and using the targeted keywords is one of the best ways of doing this since not only will the reader get an immediate sense of what the content is about, it also causes the targeted keyword to be bolded in the search results, drawing more eyes to your link.
Inbound And Outbound Links –
Using links in your website’s content is an important part of on-page optimization. Linking back to websites that are heavyweights in your respective industry and/or content subject will add a level of legitimacy to your writings in the eyes of Google. Make sure your links are referencing to highly relevant and well-crafted content.
Performing your own on-page SEO optimisation can often be a technical challenge for smaller businesses or for inexperienced marketing teams, so why not get the pros to do it for you? Talk digital offer a full range of SEO services and are even offering a Free Consultation where we run through your current SEO strategy and where you’d like to be in the future. For any questions, please don’t hesitate to Contact Us.